Superman Returns posted a second weekend drop of -59%. ‘Insidious: The Red Door’ (aka ‘Insidious 5’) Screen Gems / Courtesy Everett Collection That combo of young faces wasn’t enough to create a stampede, this despite the fact that in CinemaScore comparisons, Superman Returns skewed younger than Indiana Jones and the Dial of Destiny, 38% under 25 to 14%.
#DESTINY NUMBER 5 MOVIE#
Unlike Lucasfilm with Dial of Destiny, Warners did cast young on Superman Returns with fresh-face Reeves look-alike Brandon Routh as the Man of Steel and 23-year-old rising Blue Crush star Kate Bosworth as Lois Lane, early X-Men Cyclops movie star James Marsden, and Sundance cinema hipster Parker Posey as Kitty Kowalski. Not to mention, it’s always the older men who attend (and Indy had 43% of men over 25). However, such is the nature with these legacy franchises: The core audience gets older and the trick becomes attracting younger audiences. Superman Returns was the first sequel to the DC superhero franchise in 19 years, versus the 15-year gap between Indiana Jones and the Kingdom of the Crystal Skull and Dial of Destiny. Singer also said that female moviegoers didn’t show up for Superman Returns, the pic encountering serious competition back then from romantic comedy The Devil Wears Prada which made $40.1M in its June 30-July 4 box office opening.
Kate Bosworth and Brandon Routh get kissy kissy in ‘Superman Returns’ Warner Brothers/courtesy Everett Collection Years later, Singer said in an interview with that his take on Superman Returns‘ misfire was because it “was a bit nostalgic and romantic, and I don’t think that was what people were expecting, especially in the summer.” If anything, Indiana Jones and the Dial of Destiny went straight for the nostalgia this weekend, appealing to older audiences: 40% who showed up were over 45. Sure, its 3-day of $52.5M was lower than Indy‘s, but its Monday and Tuesday at $12.98M and $10.5M, respectively, are higher than Dial of Destiny‘s July 3 and July 4 of $11.8M and $9.9M. Superman Returns ended its run at $200M stateside. However, Superman Returns took a different path than Indiana Jones and the Dial Destiny and opted for a Wednesday launch (with Tuesday previews) on June 28, 2006, which got the pic’s seven-day gross across the century mark (July 4th was on a Tuesday). Superman Returns had an $18.4M Saturday Indy’s was $18.5M. It’s a figure Dial of Destiny won’t even touch.Īt $82M over Friday-Tuesday, Dial of Destiny is slightly ahead of Superman Returns‘ 5-day total of $76M. Warners took advantage of that opportunity with Superman Returns, minting a $108M seven-day opening. If it doesn’t look like you’re going to post some sort of record over three days, go for the 4-day, 5-day, 6-day or 7-day stretch that Independence Day offers. Rotten Tomatoes also showed Singer’s Superman being rejected by audiences at 61%, though faring better with critics at 77% certified fresh ( Dial of the Destiny is the opposite - worse with critics at 69% fresh and better with audiences at 88%).įor you see, July 4th is a prime launchpad for studios to take their best shot with a questionable franchise tentpole and milk as much money as possible. that has shown to please the masses on rebooted franchise sequels like J.J. That was a smart tactic, and it’s an M.O. Superman Returns was Singer’s attempt to build out a sequel from the original Donner movies while also paying homage to them. All four films starred Christopher Reeve as the Man of Steel.
Unlike Lucasfilm with the first four Indy movies, Warners had depreciated Superman from its Richard Donner highs with 1978’s Superman ($134.4M domestic) and Superman II ($108.1M domestic) to the krypton lows of the Richard Pryor 1983 comedy Superman III ($59.9M, directed by Richard Lester) and 1987’s Superman IV: The Quest for Peace which was swamped with a $15.6M lifetime cume (that pic directed by Sidney J. Like Superman Returns, Indiana Jones and the Dial of Destiny clocked in at a way-too-long 2 hours and 34 minutes, thus delivering fewer showtimes for exhibitors (and studio) to gross more. The pic cost well in excess of $220M after endless stories of a runaway budget and Singer re-creating corn-filled Smallville, Kansas in Australia. Back in 2006 over July 4th, there was another expensive, highly anticipated franchise sequel attempt that was also rejected by fans with a B+ CinemaScore: Warner Bros/ DC’s Superman Returns, from Bryan Singer. With the $300M+ costing Indiana Jones and the Dial of Destinytanking this weekend, it’s as though box office history is repeating itself. Warner Bros’ ‘ Superman Returns’ Warner Bros.
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